Ford
Long-Form Content
ABOUT THE PROJECT
PASSION MEETS KNOWLEDGE
As the Marketing Content Specialist, I work closely with both sales / marketing + the creative team. That inside knowledge lead me to be the first to ask to lend a hand on Ford, the minute they became our client. I was not only quickly brought on the project, but was looked to as an expert as I possessed an extra deep knowledge on all things cars.
FINAL PRODUCT
See below on my process & how I not only created this deliverable, but also created the form the rest of the team followed!
MY IDEAS
Ideas and thoughts sketched out on an iPad Pro w/ Procreate. Brainstorming in Ford Blue, duh
Ford's vehicle lineup is diverse, and their accessories offerings follow suit. After seeing so many different kinds of products, I decided on two distinct "Types" to categorize: Functional Accessories & Cosmetic Upgrades.
STEP
ONE
VS
STEP TWO
Ford didn't have a blog before we came up with the idea, so it was up to us to develop the brand's voice & tone within a long-form space. My first category created was Functional Accessories which would serve as a breaking off point to several more blogs all surrounding tips, tools, and best practices.
STEP THREE
Not all accessories are for function. Some of the best are just for looks. Wanting to speak to a stylish crowd, it was my idea to highlight all the individual accessories that are available in high-gloss black with a blog post titled "Your Guide To A "Blacked-Out" Vehicle.